Research an audience and its needs
Gather relevant market information, customer feedback, website observations and examples of how other organisations communicate. Help turn your findings into a useful campaign brief.
03 / Internship roles · Kuala Lumpur
Marketing Internship
Find the audience. Shape the message. Learn from the response.
Explore how marketing connects a business objective with the people it needs to reach. Help research audiences, plan campaigns, create content and understand what the results are telling you.
The opportunity
Learn how the work gets done.
Marketing at a business advisory firm involves explaining services, ideas and opportunities clearly. You will work with the marketing and creative teams to develop consistent messages across channels, support campaigns and events, and turn audience feedback into practical improvements.
Based with the TAPiO team in Kuala Lumpur. Apply directly, with no application or placement fee. Read the placement FAQs
What you could work on
Tasks are selected around current projects, your interests and your readiness. These responsibilities show the range of work within this internship.
Develop campaign ideas
Join planning discussions, explore messages and help connect the audience, objective, channel and timing. Explain the reasoning behind your suggestion so the team can develop it.
Create and coordinate content
Help prepare copy and content for websites, the blog, social channels and campaign materials. Work with creative colleagues and keep the message consistent across formats.
Support digital channels
Help maintain content and social activity, organise a publishing schedule and check that information, links and assets are ready for review and publication.
Understand campaign performance
Gather analytics and campaign results, organise the figures and explain what they suggest. Recommend a focused change and consider what would show whether it helped.
Contribute to events and partnerships
Support trade-show or partner activity through preparation, contact information, materials and follow-up. Event participation depends on the team's current projects.
Professional objectives
What you can learn.
Develop practical skills through the work, then use feedback to make the next version stronger. Here is how those skills could show up in a project.
Create a practical marketing plan
Connect a clear objective with audience insight, a message and a realistic sequence of activity.
Put it into practiceA campaign brief or content plan with a reason for each choice.
Write for different channels
Adapt the same core idea for a website, a social post or an event while keeping its meaning consistent.
Put it into practiceA small set of related content drafts for review.
Maintain websites and social content
Practise planning, checking and organising content so that publication is accurate and timely.
Put it into practiceA content calendar and a publication checklist.
Read results critically
Distinguish a useful outcome from a number that only looks impressive. Explain what the available data can and cannot show.
Put it into practiceA short performance report with one justified recommendation.
Support events and partner initiatives
Learn how preparation and dependable follow-up connect an event with a wider marketing objective.
Put it into practiceAn event support plan or organised follow-up record.
From an idea to useful work
Picture a project.
Illustrative project directions. Your assignment will depend on current team needs, your interests and your readiness.
A campaign from brief to review
Research an audience, develop a message and prepare a short series of content ideas around an agreed objective.
What you could produceA campaign brief, draft assets and a plan for evaluating the response.
A channel improvement
Review a selection of existing content and its available results, then suggest one practical change to clarity, relevance or publishing.
What you could produceAn evidence-based recommendation and a revised content example.
Your starting point
Could this be your kind of work?
You notice how people discover information and what makes a message useful to them. Marketing, business, communications and related studies are relevant. A society campaign, small business project or personal content experiment can demonstrate audience awareness and initiative.
- Interest in people, messages and the reasoning behind a campaign.
- Willingness to write, edit and collaborate with creative colleagues.
- Comfort organising information and asking what a result actually means.
Make progress through practice.
- 01 / Understand
Get clear on the brief
Ask what the work is for, who will use it and what a useful result should achieve.
- 02 / Try
Make a first version
Research, build, write or design something small enough to discuss and improve.
- 03 / Review
Use the feedback
Explain your choices, listen to the team’s comments and investigate what needs changing.
- 04 / Improve
Show what changed
Revise the work, check the result and leave clear notes for the next person.
A few useful questions
Is this internship only about social media?
Social content is one part of the role. The programme also covers research, marketing plans, campaign evaluation, websites, trade shows and partner initiatives.
How does Marketing differ from Communications & PR?
Marketing connects audience insight with campaigns and measurable objectives. Communications & PR places more emphasis on editorial accuracy, publications, media materials and stakeholder communication.
For eligibility, allowance arrangements, dates and university requirements, read the programme FAQs.
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Your next step
Tell us what you want to learn.
Pick a role and bring one example that shows how you think. It can come from a class, a club or something you started yourself.