Mr. Jochen Fries gave a very informative presentation on "Artificial Intelligence" on last night’s Wednesday Club. Mr. Jochen Fries is a TAPiO Alumnus and is now the General Manager of EWYA Media. He highlighted the importance of customer personalisation in business with the term "Butler Approach". With this approach, the EYWA Media's artificial intelligence gathers customer data and tailors the experience to suit their specific preferences. The usage of artificial intelligence has boomed in the 21st century as all technological advancements benefit from it. The session was very warming, with mature discussions between the audience and Mr. Fries.